Why is Red Bull, a pioneer and a leader in the energy drinks market, now launching a cola?

The real question is, why not? Red Bull has always had a passion for creating innovative beverages. The soft drink market is a very established category of substantial size. The idea of a cola with ingredients from 100% natural sources has been around for years at Red Bull and Red Bull has now taken up the challenge and created Simply Cola itself. It contains no phosphoric acid, no preservatives, no artificial colouring and no artificial flavourings.